A couple of years ago, a slick CV and cover letter may have cut the mustard but in today’s world you and I have to be digitally savvy to be seen.
In one of the most competitive jobs markets in existence since the recession hit, applicants, like you and me, are having to seriously up their game to be in with a chance of our dream roles or indeed making our own. Technology, more importantly, social media has been a massive part of this, both updating us on the roles available and giving us more avenues in which to apply or impress future employers. This is exactly why we need to get ahead, to have that all-powerful social media presence or website to raise our digital profiles.
So, I wanted to share these three valuable lessons I’ve learnt when looking for the next step towards my dream role:
1. Join LinkedIn
You know those e-mails you get from colleagues and old school friends that you haven’t spoken to in years but who are prompting you to join Linkedin. Well, they aren’t spam, they’re your job-seeking saviours. Linkedin is the largest professional network online with millions of users worldwide. Join for free and, based on your industry, Linkedin will show you relevant industry news and jobs. Employers regularly update their career openings here, just as a friend would share an update on Facebook. Companies or agents can then head hunt you, as I’ve been on numerous occasions or they can simply in-mail you with a job they have up for grabs. The other area of Linkedin worth taking part in are the groups, join a few based on your industry and get involved with the discussions taking place, you’ll soon find out about new job openings and those works events may not seem so lonely when you find out someone from one of your groups are attending too!
2. Build your own website or blog
Building your own website or blog can not only showcase your work but it also shows you can be creative and pro-active. Psst! It isn’t as hard as you would think either. Go Daddy give step-by-step instructions for as little as £2.99 for a ‘.co.uk’ name, like mine. Addresses ending in ‘.com’ are harder to find and cost more too as they are more sought after. If your website name is already taken, you can ask others to buy it from, so don’t despair but it may cost you. Alternatively, WordPress lets you build and host a site for free! You choose an exciting and responsive theme, then get building – no Photoshop or coding skills necessarily required.
Starting my blog was one of the best things I ever did and I’ve been asked about it in my last five interviews. It shows you have passion and want to develop your skills past the regular 9-5. Since starting mine whilst at uni, I’ve learn to codes the basics, develop my SEO (search engine optimisation) knowledge and hone in on my online PR skills, including social media, which leads me on to my last point.
If you’e not using any of the above, then perhaps the digital world is not for you but if you are wanting a piece of the online jobs market world, then this is where you need to be. Develop a presence on each of these channels and manage them via tools like Hootsuite for free. If you’ve got a blog or website, then brag about it and reach out using your personally branded channels. This can be done for free or you could invest a little and advertise on these channels too. Before you know it, you’ll have your own community to manage, adding more skills to your CV (or Linkedin profile!).
Have you used any of these methods for bagging your dream job? Do you already have your dream job?